A Luxury Red Photo Booth Experience for an Iconic Fashion Collaboration

When Jimmy Choo and Bloomingdale’s partnered for a high-style retail activation, they wanted an experience that matched the elegance of the brand. Majestic Photobooth delivered a custom red luxury photo booth, wrapped in couture-inspired finishes and framed with plush red velvet curtains, a simple, striking installation designed to elevate the guest experience and complement the event’s refined aesthetic.

Explore more of our high-end builds: Luxury Photo Booth Experience

A Minimal, Cinematic Booth for a Luxury Brand

The design took cues directly from Jimmy Choo’s signature sophistication: rich color, smooth finishes, and an atmosphere worthy of a fashion house.

Key design features:

• Red lacquered exterior for a bold, modern statement
  
  
• Velvet curtains for texture, warmth, and couture flair
  
  
• Editorial-grade lighting ideal for beauty moments
  
  
• DSLR camera system for crisp, luxury-quality portraits
  
  

The result was a booth that didn’t just sit in the space, it belonged there.

See similar elevated builds: Gucci 100 NYC Activation

Creating a Shareable Luxury Moment

At Bloomingdale’s, guests stepped inside for a moment of glamour framed in vibrant red. The booth produced:

• Instant printed photo strips with Jimmy Choo branding
  
  
• High-resolution digital downloads
  
  
• Social-ready GIFs for immediate sharing
  
  

The experience helped transform retail traffic into brand affinity, a strategy increasingly embraced by luxury labels seeking modern, experiential touchpoints. According to Vogue Business, fashion consumers now expect immersive, photo-friendly environments that extend the brand beyond product alone.

Why This Activation Worked

Luxury activations succeed when every detail feels intentional. This booth delivered:

• A clear aesthetic point of view - chic, minimal, instantly photogenic
  
  
• High engagement -  guests wanted to capture and share their moment
  
  
• Brand reinforcement - overlays, prints, and emails aligned with the Jimmy Choo identity
  
  
• Effortless integration - the booth enhanced the Bloomingdale’s environment without overwhelming it

McKinsey notes that luxury customers increasingly respond to sensory, in-person experiences that create emotional connection. This activation delivered that in a format that was accessible, stylish, and inherently shareable.

Majestic Photobooth: Experts in Luxury Brand Activations

From couture runways to high-end retail collaborations, Majestic specializes in creating photo booth installations that deliver:

• Editorial-quality imagery
  
  
• Custom materials and fabrication
  
  
• Brand-perfect color matching
  
  
• Seamless event flow
  
  
• High-volume guest engagement
  
  

View additional luxury-forward work: Wyn Beauty by Serena Williams

For an overview of our premium approach: Luxury Photo Booth Experience

Bring a Luxury Photobooth to Your Brand Event

Whether you’re planning a retail activation, press preview, influencer moment, or fashion event, Majestic provides a photo experience built to match the tone and aesthetic of high-end brands.

Our team handles:

• Full customization
  
  
• Delivery + installation
  
  
• On-site support
  
  
• Print + digital asset design
  
  
• Social-share optimization
  
  

Let’s create something unforgettable together. Contact us HERE. 

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