Versace Photo Booth

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Majestic Photobooth x Versace: A Luxe Photo Experience at Bloomingdale's NYC

Majestic Photobooth collaborated with Versace for a stunning two-month-long brand activation at Bloomingdale's in New York City. The custom photo booth became the centerpiece of the luxury shopping experience, merging high fashion, cutting-edge technology, and old-school photo booth inspiration to create a one-of-a-kind brand activation. If you're looking for a NYC event photo booth rental or brand activation, make it Majestic.

A Photo Booth as Stylish as Versace

Versace, known for its bold prints, rich colors, and timeless elegance, needed a photo booth that embodied its signature aesthetic. Majestic Photobooth delivered by designing a bespoke photo experience that seamlessly aligned with Versace's brand identity. The custom booth featured a chrome shell and a bright red silk curtain. This throwback to retro photo booths was paired with Majestic's studio flash and the high-quality DSLR camera, capturing each guest's beauty as they struck a pose. Two branded printed photo strips waited outside the booth for each guest, and digital copies and gifs were immediately sent to the guest's email.

The Bloomingdale's Activation

The photo booth quickly became a must-visit attraction in the heart of Bloomingdale's flagship NYC store. Over the two-month activation, it captured the attention of fashion enthusiasts, tourists, and social media influencers alike. The booth went viral on TikTok, and over 80,000 photos were taken during those two months!

Why Majestic Photobooth Elevates Brand Activations

This collaboration highlights the power of custom photo booths as a marketing tool. Here's why they're a game-changer for brand activations:

1. Immersive Brand Experience

A custom photo booth offers more than just a photo opportunity—it creates an immersive experience. Every element, from the booth's design to the photo templates, reinforces the brand's identity. For Versace, the booth acted as a visual and interactive representation of its luxury ethos.

2. Increased Engagement

Interactive elements like photo booths draw people in, encouraging participation and sharing. Shoppers don't just browse the collection; they become active participants in the Versace story, making memories they can take home and share online. Versace placed sunglasses outside the booth and encouraged guests to take them into the booth to snap some poses.

2. Amplified Social Media Presence

With built-in sharing capabilities, a Majestic Photobooth turns participants into brand ambassadors. The Versace x Majestic Photobooth activation sparked a wave of user-generated content, spreading the brand's message organically across platforms like Instagram and TikTok.

4. Memorable Customer Touch Points

A photo booth is a way to create a lasting connections with customers. By giving shoppers a tangible takeaway and a shareable experience, Versace left a memorable impression that extended beyond the store visit. These photo strips are now hanging on fridges, in purses, and on bedroom walls.

A Perfect Partnership

Majestic Photobooth's ability to create high-quality, on-brand experiences made them the ideal partner for Versace. Together, they turned Bloomingdale's into a hub of creativity, glamour, and fun, proving that a custom photo booth can be as impactful as any runway show.

A custom photo booth is the ultimate activation tool if your brand wants to captivate audiences, drive engagement, and leave a lasting impression. Contact Majestic Photobooth today to create your own unforgettable experience.

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