Not every brand activation needs the same booth. Some moments call for a fully wrapped, floor to ceiling branded experience. Others just need a single logo and a warm light to stop foot traffic cold. Across three separate activations, Adidas worked with Majestic Photobooth to build out that entire spectrum. It's proof that a photo booth brand activation can take a lot of different forms and still land.
Full Custom Wrap: Adidas x Famous Footwear
For the "Giving Famous" holiday campaign with Famous Footwear, Majestic went all in. Every visible panel of the booth was wrapped edge to edge with red ribbon graphics, gift bow detailing, and the Adidas mark repeated across the frame and curtain. Set up inside a working retail floor, the booth didn't read as equipment dropped into the space. It matched the shelving and signage around it and became part of the holiday display itself.
This is the version of a brand activation booth built for maximum visual presence. The goal here is to turn the booth into a photo opportunity that shoppers notice from across the store, before they even know what it is. A full wrap accomplishes that directly: every surface becomes branding, and every guest photo becomes a small piece of campaign content walking out the door with them. It's a similar philosophy to what we brought to our H&M photo booth, where the booth itself became a signature piece of the retail floor.
Minimal Wrap, Maximum Impact: Adidas x Nalia at Famous Eddie's Ballatorie
The second activation, a partnership between Adidas and Nalia at Famous Eddie's Ballatorie, took the opposite approach on purpose. Instead of wrapping every panel, Majestic used a rich wood grain finish with a single Adidas trefoil placed cleanly on the front face. A lit "PHOTOS" sign marked the entrance, and the interior kept the same understated palette.
Design restraint works as its own strategy here, not a compromise. A minimal wrap lets the booth sit naturally inside a more design forward or upscale environment, where a loud, fully branded box could easily fight the room instead of complementing it. The Adidas mark still does its job. The booth simply reads more like a design fixture than a marketing prop. We took a similar approach with our Vogue Café installation, where the entire point was for the booth to feel like an extension of the room, not a separate object placed inside it. If you are looking for ways to bring this balance to your brand get in touch with us!
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Just a Sign, Still On-Brand: Adidas x World Cup at Nordstrom
The third activation, tied to Adidas's World Cup campaign inside Nordstrom, pared things back even further. There was no wrap and no repeated logo pattern. A single backlit panel read "Adidas | Nordstrom" on an otherwise neutral booth, set against a bold blue carpet that carried most of the visual impact on its own.
At this level, the booth's design steps back and lets the campaign's existing visual identity take the lead. The carpet, the surrounding retail environment, and the co-branding itself do the heavy lifting. The sign only needs to catch the eye at the exact point where guests decide whether to step inside. It's the leanest version of a branded activation booth, and it still holds up.
Why This Flexibility Matters for Brand Activations
Three Adidas activations, three completely different design treatments, and one consistent result: guests stopped, engaged, and left with something branded in hand. That's the real value of a photo booth inside a brand activation. The wrap level isn't what makes it effective. What matters is the format's ability to flex with the environment, the budget, and the campaign's existing visual identity, all while keeping the interactive, shareable experience that makes booths worth using in the first place.
A retail floor during the holidays calls for something bold and immersive. A design forward hospitality space calls for restraint. A campaign built around an existing bold visual, like a blue World Cup carpet, calls for the booth to get out of the way entirely. Majestic builds for all three. A one size fits all booth design would leave at least two of these environments underserved.
This same flexibility comes up outside of retail too. Our piece on photo booth festival installations covers how the same design thinking applies at scale, when a booth has to hold up across thousands of guests instead of a single storefront.
If you're planning a brand activation and aren't sure how heavily to brand the booth itself, that's exactly the kind of question worth working through with a brand activation partner early, before the design is locked and the load in date is set. Browse more examples of how we've approached activation design across different brands and venues on our work page, or get in touch to start planning your own.
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